A friend of mine, who clearly is at a bit of a cross roads, asked me this question yesterday.
“How much effort is enough before you drop a biz and move on to another one?”
I thought it was a really good question and something that people should talk more about…so I’m re-blogging my answer here today for everyone to see:
When to quit is a really good, and tough, question…I think it depends on just how passionate and interested in a given effort you are…but also has a lot to do with how big you believe the market is and how well people are connecting with your story (once they find out about it).If it’s taking a lot of effort to convince someone, after you’ve found them, then it’s probably not a strong enough or compelling enough story…this might mean the market or pain isn’t as big as you thought…or it could just mean that the value-prop. and story you are presenting aren’t the right ones.It’s hard enough to find people and get their attention in the first place…so if you get past that and still aren’t getting good results, it’s time to rethink something.Only you can really decide if that ‘rethink’ is just the story/value-prop OR the whole business/effort itself.I’ve given up on a TON of things that I still believe could/would be massive businesses…but in all of them, it became clear that *I* wasn’t the right person to get them there (this is part of the core behind my “Didn’t work Wednesday” series really).
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Kevin also talks in more depth about many of the these things around twice a month via his drip campaign and has a day job as CTO of Veritonic. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at falicon.com.
If you have comments, thoughts, or want to respond to something you see here I would encourage you to respond via a post on your own blog (and then let me know about the link via one of the routes mentioned above).