SWYM provides algorithmic media curation & decisioning that empowers advertisers and agencies to turn ecosystem inefficiencies into competitive advantages. Our technology helps both advertisers and publishers to have more effecient and productive advertising relationships.

Advertisers use our technology to help identify, optimize, and scale targeting the audience that generates true return on their ad dollars. While Publishers use our technology to help target, optimize, and scale their inventory opportunities (bid opportunities) to the most relevant and high-performant advertisers.

The company was started by Ravi Patel & Andrew Altersohn and I was brought in as the 3rd co-founder (and CTO) via an introduction from long time ad tech guru/friend Ken Rona.

Dig Down Labs is a small software development firm that I mostly run in my spare time. In addition to offering my own games, content, and products I also do the occassional small consulting gig (if the stars properly align for all parties involved).

PubGears was built to help publishers earn more revenue from their ad inventory.

The system was built to dynamically choose which SSP ad tags to serve to a given site visitor (basically header bidding before header bidding was a thing).

The business was founded by Alan Pearlberg and Ryan Schumacher and I was brought as the 3rd co-founder to help build the tech (via an intro from Darren Herman).

PubGears was acquired by mTheory in 2016.

Know About It was an early content recommendation engine built on top of your social feeds. It would look at the content you were producing and sharing and then find the most relevant content for you from everything that was being shared in your feeds.

The project had great initial success and over 10,000 users but we struggled to evolve the product, find a profitable revenue model, or secure funding.

The business was started by Will Cole and myself. We did have some small "aquihire" discussions as our server costs were growing and our finances were dwindling, but none of the options excited Will or myself and so ultimately we chose to simply close the system donw.

Statsfeed was a subscrpition-based statistics service that powered many of the early fantasy sports systems (before fantasy sports became mainstream).

It was essentially a SaaS webservice (way before either of those words were coined) and allowed fantasy sports systems to get "real time" stats via secure endpoints in XML, JSON, or CSV formats (we also supported some other push and pull options like FTP too).

The business was essentially myself and James Serra (he partnered to help with sales) — and though it was very profitable for the football seasons, it was going to be costly to scale into other sports (and at the time the "right to stats" was still a gray area that we did not want to forge the legal ground on).

I talked to a few people about selling the business, but never found a good fit so I just shut the business down over the course of a couple of years as I shifted my focus into other projects (and gave clients time to find other alternatives).

Falicon Programming was a consulting company that I ran for a number of years. In addition to building all of my own little projects, and a few spin-off companies like statsfeed, I did a number of contract projects for companies of various sizes.

Projects of note included two nationally distributed CD-ROMs & some early-in-the-ecosystem mobile apps (back when you had to write everything native).

I eventually closed the company because it was set up as a C class corporation and that proved to be more tax and paperwork hassle than it was worth for what turned into mostly a small side project company (I opened Dig Down Labs, LLC to better serve that situation).