Building something awesome? Think your ready to start growing your user base? Great! Here are 6 questions you can use to help clear up and target your message as you start to get it out there:
1. Who would use this?
2. Why would they use this?
3. How would they use this?
4. When would they use this?
5. Where would they use this?
6. What makes this better than any of their other options (including not using it at all)?
…the more specific (and honest) you are in these answers, the easier it will be to get to the message right, to know who you need to reach with that message, and even where and when to reach them…
This post has received 0 love.
Kevin also talks in more depth about many of the these things around twice a month via his drip campaign and has a day job as CTO of Veritonic. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at falicon.com.
If you have comments, thoughts, or want to respond to something you see here I would encourage you to respond via a post on your own blog (and then let me know about the link via one of the routes mentioned above).