A real problem - how to build an audience?

Twitter, Facebook, Google+ and all the other ‘social’ tools out there are making it *really* easy to share and discover links…but an interesting side effect seems to be that they are also making it harder to actually build an audience (people who identify and look to continuously engage with your brand, your content, and your community).

So I’m wondering, what tools are out there right now helping people build a real audience? Who is trying to solve this problem and what approaches are working?

Is it really just a matter of putting out consistent high-quality content over some length of time? Even if it’s a base requirement, do you think it’s enough?

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This is the personal blog of Kevin Marshall (a.k.a Falicon) where he often digs into side projects he's working on for digdownlabs.com and other random thoughts he's got on his mind.

Kevin has a day job as CTO of Veritonic and is spending nights & weekends hacking on Share Game Tape. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at falicon.com.

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