One of my favorite things about travel, especially flying, is that I get forced down time to catch up on some reading. So while my trip this past weekend was fairly short - I did get at least a little time to do some reading.
The first on my list was “Power Stories” by Valerie Khoo.
Overall it’s a pretty short but great read about how stories, more than anything else, drive what we feel and even how we act.
I enjoyed it so much that I actually started it when I first got to the airport and had finished it by the end of my flight!
For awhile now I’ve been telling those close to Coach Wizard that I’m more concerned with getting our story properly set in users minds than I am in ‘getting the product or features just right’…in fact I think getting the story right is specifically what drives getting the product and features just right (doing it in a different order just doesn’t work).
This book not only enforced that belief, it provided some other really great and inspirational stories to use as a bit of guide with.
Anyway - I would highly recommend getting a copy.
This post has received 25 loves.
Kevin also talks in more depth about many of the these things around twice a month via his drip campaign and has a day job as CTO of Veritonic. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at falicon.com.
If you have comments, thoughts, or want to respond to something you see here I would encourage you to respond via a post on your own blog (and then let me know about the link via one of the routes mentioned above).