It's not about what you do, it's about why you do it.

Stop sending emails, posting Tweets, and Facebook updates telling us about what your product does and start focusing on the story behind ‘why’ it does what it does.

From the developer, and company, side of the conversation it’s a *very* hard to thing to do. But it’s also the only way your going to have a chance to reach real people and gain even a little bit of their attention.

This isn’t something new, I’m just bringing it up because it appears people still haven’t learned this lesson…so to re-iterate:

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This is the personal blog of Kevin Marshall (a.k.a Falicon) where he often digs into side projects he's working on for and other random thoughts he's got on his mind.

Kevin has a day job as CTO of Veritonic and is spending nights & weekends hacking on Share Game Tape. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at

If you have comments, thoughts, or want to respond to something you see here I would encourage you to respond via a post on your own blog (and then let me know about the link via one of the routes mentioned above).