The basic gist from the about page is:
“Instagram photos tagged with our favorite artists become part of the artists collection here.”
…and just for fun and since it’s timely, give this tag a look when you’re there.
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Kevin also talks in more depth about many of the these things around twice a month via his drip campaign and has a day job as CTO of Veritonic. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at falicon.com.
If you have comments, thoughts, or want to respond to something you see here I would encourage you to respond via a post on your own blog (and then let me know about the link via one of the routes mentioned above).