Start with revenue as part of the solution

Products and services solve problems. Businesses make money.

If you really want to build a business - don’t just focus on solving a problem (that’s SUPER important, but not the full task).

Start, instead, by focusing on solving a problem from the angle that can also make money.

You don’t have to start making money, or turn on the revenue part of the solution, from day one (though it’s better if you can/do)…but you def. want to have that revenue angle/idea as part of the ‘bigger solution’ from the start.

Of course there are examples of the rare few that didn’t follow this course…but your odds of success are WAY BETTER if you assume you are not building one of those…and really, in the early days, isn’t it all about increasing your odds of success?

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This is the personal blog of Kevin Marshall (a.k.a Falicon) where he often digs into side projects he's working on for and other random thoughts he's got on his mind.

Kevin has a day job as CTO of Veritonic and is spending nights & weekends hacking on Share Game Tape. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at

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