The emotional highs and lows.

I spent a little time today doing some more research on the fantasy hockey market in hopes of kicking yet another project into gear quickly…and like most projects I find myself drawn to, I’m discovering a bunch of pluses and minuses.

On the minus side of things, I’ve already missed the deadline for all the fantasy hockey magazines I could find…

On the plus side, I couldn’t find that many fantasy hockey specific magazines, and it looks like there isn’t too much google ad words competition for the important keywords just yet…

All of this in itself is good and bad…

On the plus side it shouldn’t be that hard to break into the upper tier of fantasy hockey help services…

On the down side, there probably isn’t a very large market (yet), and it might be harder than it seems to build value into the market…

I guess it comes down to a few key questions right now:

- How profitable can it be to be a big fish in a potentially small market?

- How hard will it be to become a big fish in a small, under served market? What’s the biggest thing missing in the pond right now?

- How much time/energy/money is it going to take to become that fish?

Of course answering even just these simple few questions is quite the journey in itself…and will lead to countless other questions and ideas that could consume a lifetime.

Personally I think some of this stuff is a big part of the fun of starting a new project…well that and just building stuff :thumbsup:

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This is the personal blog of Kevin Marshall (a.k.a Falicon) where he often digs into side projects he's working on for digdownlabs.com and other random thoughts he's got on his mind.

Kevin has a day job as CTO of Veritonic and is spending nights & weekends hacking on Share Game Tape. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at falicon.com.

If you have comments, thoughts, or want to respond to something you see here I would encourage you to respond via a post on your own blog (and then let me know about the link via one of the routes mentioned above).