The startup plan

Let me open with an introduction
Forget Brooklyn, it’s no sleep till PRODUCTION

If you don’t have a plan,
you can not fail

Nor can you succeed

Too much structure and you might miss
an obvious need

You need an OKR
if you want to raise the bar

Got a thousand lines of code
and not one bug

Living on Mountain Dew
Glug. Glug. Glug.

And if you got the thirst
you’ve got to go mobile first

You need digital hipsters
and beautiful design

to make digital crack
into your gold mine


I woke up with the snippet above about a plan rolling around in my head…couldn’t get it out of my head as I got myself and the kids ready for the day…so decided to just let my brain free flow around the thought today and came up with the above…not loving the sequence entirely yet, and feels like there probably are a few more bits needed (and a catchy hook to slip in throughout)…but overall was something fun to play with in my head while doing the usual morning routine today.

Hope you enjoy!

This post has received 49 loves.


This is the personal blog of Kevin Marshall (a.k.a Falicon) where he often digs into side projects he's working on for and other random thoughts he's got on his mind.

Kevin has a day job as CTO of Veritonic and is spending nights & weekends hacking on Share Game Tape. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at

If you have comments, thoughts, or want to respond to something you see here I would encourage you to respond via a post on your own blog (and then let me know about the link via one of the routes mentioned above).