The uncomfortable ask.

I hate writing this letter.

I hate it because I get really uncomfortable asking for help. It’s hard to look for support, even from your closest friends and colleagues.

Still, that’s what I have to do right now as I ask you to consider supporting my wife, and more importantly the Young Survival Coalition (YSC), as she rides over 200 miles in just a few days to help raise awareness, funds, and show the young woman who are currently facing breast cancer that they *do* have support; that they are not alone; that the journey isn’t easy…but it is possible.

I started off telling you how hard it is for me to just write this simple letter asking for help…so I have to admit that I can’t even imagine how hard it must be for someone diagnosed with a life threatening disease – especially at a young age – to process the news.

To try to learn about the new challenges they’ll face. To prepare themselves for the physical, emotional, and mental battle that they are now in. To accept that they may need support in lots of different ways.

The truth is that they aren’t the first to face these issues. They aren’t in the battle alone. They do have a network of people that they can turn to…and one of the really great organizations, that was started for just that purpose, is the YSC.

You can learn all about their amazing history, and many of the personal stories of many of the people the YSC has touched and helped over the years from their web site – or you can reach out to my wife directly to hear about her friend Lisa’s story (one of the founders of the YSC, and someone that has continued to battle various forms of cancer for the past 20+ years).

But what I’m most hoping I can motivate you to do right now is click over to my wife’s page at and make a small donation to show your own support…and maybe ask a friend or two (or even your company if they do matching) to also consider jumping in on the cause.

I know it’s corny, but it really is true, even the smallest amount helps.


- Kevin

p.s. Now that the really hard part is out of the way, let me just say thanks for putting up with me and my requests…I hope all is well with you…and though I know it’s hard, if there’s anything I can ever do to help *you* out please don’t hesitate to reach out!

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This is the personal blog of Kevin Marshall (a.k.a Falicon) where he often digs into side projects he's working on for and other random thoughts he's got on his mind.

Kevin has a day job as CTO of Veritonic and is spending nights & weekends hacking on Share Game Tape. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at

If you have comments, thoughts, or want to respond to something you see here I would encourage you to respond via a post on your own blog (and then let me know about the link via one of the routes mentioned above).