When starting something new, it’s easy to think about all the value your new and shiny thing is going to provide to various players in your world.
For example here’s a small run down of just *some* of the value we think various parties get out of Coach Wizard:
What do coaches get from Coach Wizard?
What do parents get from Coach Wizard?
What do kids get from Coach Wizard?
What do leagues and clubs get from Coach Wizard?
…and that’s not even a completely fleshed out list (we have more listed out in our offline docs)!
Sounds great right?
But here’s the challenge, that’s too much to get across in one simple and short story.
It’s too much of an uphill battle for a small, scrappy team, to try and communicate all of this to each of these groups (especially at scale).
You have to pick just one group to focus on first (in our case we picked the coach)…and then ideally you have to go even further and pick one specific 'value’ that you believe is the *killer* value for that group (honestly we’re still debating this a bit internally)…and focus your story on *that*.
Doing that makes it easier for your initial users to understand, and buy in to, your mission…and gives you a chance to grow. At the start it’s all about having a chance.
If you do it well, and you are connecting with that initial group on a real emotional level, they’ll discover and help spread the word about all those other value props to the other groups for you…and in the end, that’s really how you want it to work anyway!
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Kevin also talks in more depth about many of the these things around twice a month via his drip campaign and has a day job as CTO of Veritonic. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at falicon.com.
If you have comments, thoughts, or want to respond to something you see here I would encourage you to respond via a post on your own blog (and then let me know about the link via one of the routes mentioned above).