What value are you focusing on?

When starting something new, it’s easy to think about all the value your new and shiny thing is going to provide to various players in your world.

For example here’s a small run down of just *some* of the value we think various parties get out of Coach Wizard:

What do coaches get from Coach Wizard?

  • Simplicity: software that makes it quick and easy to build quality youth programs.
  • Speed: preparation time for building a high quality program, that helps kids develop and grow, shrinks from 10+ hours a week to almost zero.
  • Security: reassurance from the wisdom of the crowd on how to properly teach and develop a skill.
  • Knowledge: insight into the wisdom of the crowd (what drills are popular/most used; how people are mixing and matching; what others are doing at their practices; etc.)

What do parents get from Coach Wizard?

  • Simplicity: software that makes it easy to engage in, and augment, your kids youth programs and experiences.
  • Security: insight into what, how, and when the coaches are teaching your kids.
  • Knowledge: drills and insight into activities you can do ‘at home’ with your kids that reinforce the same points their coaches are making.

What do kids get from Coach Wizard?

  • Simplicity: Easy, and fun, drills that help improve skills.
  • Security: reassurance on key coaching points, tips, and concepts in properly developing their skills.
  • Knowledge: insight into what coaches, and the wisdom of the crowd, believe are the best drills and plans for skill development.

What do leagues and clubs get from Coach Wizard?

  • Simplicity: software that makes it easy to build, manage, track, and implement a consistent, high quality, youth program.
  • Speed: preparation time for building a high quality program, that helps kids develop and grow, shrinks from 10+ hours a week per coach to almost zero.
  • Security: reassurance that kids throughout your youth program are getting a consistent, high quality, experience.
  • Knowledge: insight into what, how, and when coaches are teaching kids within your program.

…and that’s not even a completely fleshed out list (we have more listed out in our offline docs)!

Sounds great right?

But here’s the challenge, that’s too much to get across in one simple and short story.

It’s too much of an uphill battle for a small, scrappy team, to try and communicate all of this to each of these groups (especially at scale).

You have to pick just one group to focus on first (in our case we picked the coach)…and then ideally you have to go even further and pick one specific 'value’ that you believe is the *killer* value for that group (honestly we’re still debating this a bit internally)…and focus your story on *that*.

Doing that makes it easier for your initial users to understand, and buy in to, your mission…and gives you a chance to grow. At the start it’s all about having a chance.

If you do it well, and you are connecting with that initial group on a real emotional level, they’ll discover and help spread the word about all those other value props to the other groups for you…and in the end, that’s really how you want it to work anyway!

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This is the personal blog of Kevin Marshall (a.k.a Falicon) where he often digs into side projects he's working on for digdownlabs.com and other random thoughts he's got on his mind.

Kevin also talks in more depth about many of the these things around twice a month via his drip campaign and has a day job as CTO of Veritonic. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at falicon.com.

If you have comments, thoughts, or want to respond to something you see here I would encourage you to respond via a post on your own blog (and then let me know about the link via one of the routes mentioned above).