A couple of days ago I mentioned my belief that you should tirelessly work to learn more and know more about your core customer. To expand on that, I thought I would share a general list of some of the questions I’ve been thinking about and trying to answer for my own COACH WIZARD project.
Some of these questions may not apply directly to what you’re working on, but all of them will in one way or another help you to get to know your core customer (and how to connect with them) better.
This is also not meant to be an exhaustive list, but rather a starting point to get you thinking about what more you could learn about your core customer.
Also, if you’ve got good ones that I’ve left off this list, please do share them in the comments!
How important is media and entertainment to them?
What kind of movies do they prefer?
What makes them laugh?
What products do they buy as indulgences?
Where do they take vacations to?
How often do they travel?
What websites do they frequent?
What mobile devices do they own?
Are they collectors, if so, what do they collect?
What are their hobbies?
How important is religion and faith to them?
What are some of their beliefs?
What do they fear?
What do they dream about?
Who are their heroes and mentors (who do they look up to)?
Who or what do they stand up against?
How important is health and fitness to them?
How much sleep do they get on an average night?
What’s their favorite food?
How important is family to them?
Are they married?
Do they have kids?
Do they live alone?
How important is their career to them?
How much time do they spend at work?
What do they do for a living?
How much do they make?
How important is community to them?
What social networks do they use on a regular basis?
Are they loud or quiet?
Are they introverts or extroverts?
How do they feel about public speaking?
How do they dress?
How do others view them?
What kind of first impression do they make when meeting new people
Who will they talk about your product with?
Who will they recommend it to?
What other specifics do you know about them as it relates to you?
How do they spend the majority of their time?
How old are they?
What gender are they?
What level of education did they complete?
What motivates them?
How important is your product to them?
Where does your product fit in their world?
What are they going to give up to get your product?
How do they prioritize your product?
How much are they willing to pay for your product?
How often will they use your product?
What emotional state will they be in when using your product (distracted, tired, rushed, relaxed, happy, sad, etc.)?
How often will they think about and use your product?
What gets them to buy your product over others?
Why or when would they recommend your product to others?
When/why will they stop using your product?
How many of these specific core customers are there?
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Kevin has a day job as CTO of Veritonic and is spending nights & weekends hacking on Share Game Tape. You can also check out some of his open source code on GitHub or connect with him on Twitter @falicon or via email at kevin at falicon.com.
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